Alternative data, market intelligence & business intelligence
Guides and use cases on turning public signals into confidence-weighted intelligence.
What Is Alternative Data? A 2026 Guide for Investors and Operators
Alternative data is non-traditional information — app usage, web traffic, developer activity, social signals — used to measure companies and markets before official numbers land. Here's how it works.
FundamentalsAlternative Data vs. Market Data: What's the Difference?
Market data tells you the price. Alternative data tells you why it's about to move. A practical comparison of the two, with examples and when to use each.
Business IntelligenceHow Alternative Data Powers Modern Business Intelligence
Business intelligence has moved beyond internal dashboards. Alternative data brings the outside world — competitors, categories, demand — into your BI stack. Here's how.
Use Cases7 Alternative Data Use Cases That Generate Investment Signals
From technology adoption to consumer demand, seven concrete ways funds and operators turn alternative data into investment signals — with the sources behind each.
Use CasesMeasuring Technology Adoption with Alternative Data
Adoption is the leading indicator of technology value — but it's hard to measure. Here's a framework for quantifying real technology adoption from public signals.
Business IntelligencePublic Data Sources for Market Intelligence (No Scraping Required)
You don't need expensive data vendors to start. A guide to the public, credential-free data sources that power real market intelligence — and how to combine them.
InvestingFrom Signal to Alpha: Building a Data-Driven Trading Edge
A leading signal is not alpha until it survives look-ahead bias, correlation testing and confidence weighting. A practical walkthrough of turning alternative data into a tradable edge.
Use CasesConsumer Behavior Analytics: Reading Demand Before Earnings
Consumer behavior leaves a public trail — search, reviews, community, social. Here's how to read demand shifts before they appear in a company's reported numbers.